2025 marked the return of the legendary Area-51 desktop, an iconic Alienware product, now bigger and more powerful than ever.
For our concept we wanted to show how this desktop unlocks and transforms your gaming from the moment you turn it on. It is your ultimate sandbox with scalable internals that let gamers continue to build and upgrade over time.
To showcase the Area-51's next-level performance and cooling, we created an online video and a full campaign filled with social content, emails, and banner ads, highlighting how this powerhouse is built to transform gameplay for years to come.
ONLINE VIDEO
INSTAGRAM STORIES
ANIMATED ONLINE ADS
STATIC SOCIAL
EMAIL
Fun Fact: This was me and my CD's first time traveling out of state for a shoot!
