For this project, we developed product ecosystems for the accessories page on Dell’s website. The goal was to create distinct setups for home, office, co-working spaces, and coffee shops, each designed with entry, mid level, and premium options. We assigned a color from our brand palette to each setup, with overall colors progressing from light to dark as they became more premium.
This project was especially exciting because I had the opportunity to art direct every stage, from the initial sketches to selecting furniture and crafting screenfills.
Click on each one to get a closer view!
 Screenshot of image in use on Dell website
